Jonathan Ive designed the iMac in 1998, his objective was to design a computer for the consumer market that would be simple, easy to use, highly integrated, quiet and small. He wanted it to be an unashamedly plastic product. Typically, given our obsession with materials and production process, he explored different polymers, moulding technologies, colour, texture an levels of opacity.
Using translucent materials posed new challenges. Ive not only needed to develop new method of assembly. He found himself caring about the appearance of internal components that had previously had little impact on the product's appearance.
When researching new processes he often found himself working with different industries. He worked with a confectionery manufacturer. with their experience in the science of translucent colour control helped Ive understand the processes to ensure consistency in high volume.
Ive's attempts to make the iMac less exclusive and more accessible occurred at a number of different levels. An example of its detailing is the handle. Its primary function is t obviously to make the product easy to move, but a compelling part of that is the mmediate connection the handle makes with the user by unambiguously referencing the hand. this reference represents, at some level, an understanding beyond the product's core function. Seeing an object with a handle, you instantly understand aspects of its physical nature.
Ive wanted to cool the product by convection to make it quiet. This drove much of internal architecture, the design of the venting schemes and even the form of the handle recess